CHANNELS OF DISTRIBUTION

 THERE ARE MANY WAYS OF DISRTIBUTION IN MARKETING PROCESS. BUT THERE MAINLY THERE ARE TWO TYPES OF CHANNELS i.e. DIRECT AND INDIRECT CHANNEL OF DISTRIBUTION. 

DIRECT  CHANNELS:   ARE THOSE CHANNELS IN WHICH THE PRODUCERS SELL THEIR GOODS DIRECTLY TO THED CONSUMERS THROUGH TRAVELLING SALESPERSON AND THROUGH  RETAIL SHOPS OR SHOWROOMS. EXAMPLE:BATA SHOES, McDONALDS .

INDIRECT CHANNELS:WHEN THE PRODUCERS  SELL THEIR GOODS TO CONSUMERS THROUGH MIDDLEMAN , IT IS AN INDIRECT CHANNEL. THE PROCESS INCLUDES RETAILERS:         THOSE WHO ARE ENGAGED IN RETAIL TRADE ARE CALLED RETAILERS. FIRSTLY THE GOODS ARE SOLD TO THE RETAILERS FROM THERE IT GOES TO THE WHOLESALERS.WHOLESALERS     THE PRODUCERS SUPPLY GOODS IN BULK TO THE WHOLESALERS WHO IN TURN DIRECTLY SELL THESE GOODS IN SMALL QUANTITIES TO THE ULTIMATE  CONSUMERS . NO RETAILERS ARE INVOLVED.