MARKETING

  

TRADITIONALLY,  A MARKET HAS BEEN A PLACE WHERE SELLERS AND BUYERS EXCHANGED GOODS FOR MONEY. THE FOCUS OF MARKETING WAS ALL ABOUT DISTRIBUTING GOODS AND SERVICES AND MAXIMIZING PROFITS. THE NEEDS AND WANTS OF THE CUSTOMERS ARE FULFILLED. MARKETING ORGANISATIONS COMPETE WITH EACH OTHER TO PROVIDE BETTER CUSTOMER SATISFACTION, AND THUS WIN HEARTS AND INCREASES THEIR BUSINESS.

MARKETING ESTABLISHES A LINK BETWEEN THE PRODUCERS AND CONSUMERS THROUGH TRADERS. TRADERS BUY FINISHED GOODS FROM THE PRODUCERS AND SELL THEM TO THE CONSUMERS. THEY ALSO TAKE CARE OF TWO IMPORTANAT BARRIERS OF TRADE, NAMELY , THE DISTANCE BETWEEN THE PLACE OF PRODUCTION AND THE TIME LAG BETWEEN PRODUCTION AND CONSUMPTION.