TYPES OF TRADE

 BUYING AND SELLING OF GOODS AND SERVICES WITHIN A COUNTRY IS CALLED INTERNAL TRADE OR HOME TRADE . IT INCLUDES TWO TERMS MARKETING , NAMELY, WHOLESALE AND RETAIL

Wholesale marketing:

Wholesale trade refers to buying of goods in bulk from manufacture or their agents and selling them to retailers and industrial users in relatively small quantities. Those who are engaged in wholesale trade are called wholesalers. They do not sell products directly to the consumers. A wholesaler is mainly involved in buying , storing, and supplying goods. Wholesaler act as a two-way channel between producers and retaliers. They keep an eye on the changing market trends. They pass on information to the producers regarding other competitors, their new product and their price changes.

Retail marketing :

Retail trade refers to buying of goods from wholesalers or manufacturers and selling them directly to consumers. They generally deal in a variety of items. They do not have direct links with manufaturers as they purchase products fron the wholesalers. They act as a middleman between the wholesalers and the consumers. Some reatilers are now switching over self-help services, where the customer can directly go and pick up the items he or she wants.